Publications are of high value in the academic field and contribute to the visibility of a scientist's research. Researchers have various options to draw attention to their research and related publications, such as selecting a journal that is widely recognized in the scientific community, publishing in open access, using academic networks or scientific blogs and publishing research data in a (subject specific) repository. Furthermore, universities are also interested in the findability and visibility of the institution's research output.
The visibility of a publication is often associated with a specific publication channel. Therefore, journal-related indicators such as the Journal Impact Factor, the CiteScore or the SCImago Journal Rank Indicator (see Journal Impact) are sometimes also considered when selecting a suitable journal for publishing. Additionally, it is important that publications are discoverable – a crucial aspect from the searcher's point of view considering the amount of information available, dissemination via various media channels and different search options in the digital era. Findability also plays an essential role for research data: "Findability" is one of the four FAIR principles for handling and publishing research data (FAIR Guiding Principles = Findable, Accessible, Interoperable, Reusable, see Wilkinson et al., 2016).
Academic Search Engine Optimization (ASEO) focuses on the findability of scientific publications.